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The Secrets of Opt in Lists Success Marketing Articles | February 28 Ian Kennedy Womens Jersey , 2008

You have heard all the hype about lists and the magic they can work. Find out the secrets to creating a list that can be the steroids to your business.



A list of e-mail addresses is the billboard that shows how popular your business is. Your businesses ability to generate leads and increase sales potential can also be foretold in your email list. Your email list has such a huge part in your businesses ability to succeed. To make sure you take full advantage of this tool there are secrets that can help you immensely once they?re revealed.


One secret that may seem simple and insignificant is actually a crucial part of collecting email addresses. Make sure your enrollment invitation is always clearly visible on every page of your website. You must give your site visitors every opportunity to subscribe and become your next address on your opt in list.


Next secret is to keep the sign up process simple. Many potential subscribers will go the other way when they see a lengthy invasive sign up page. You do not need your list members shoe size, or last doctor?s visit date in order to get their email address. To get as many email addresses as possible, simply ask for that - their email address, leave everything else between them and their psychiatrist. Also be certain to make it easy for them to unsubscribe if they should desire to do so. By making this readily available you are letting your subscribers know that you have their best interest at heart. You are letting them know that you will not pressure them into something they cannot get out of.


Don?t turn your back on traditional ways of inviting subscribers to join your list. Just because it is the older way does not mean it doesn?t work. In fact many subscribers will appreciate the ?throw back? to the foundations of online business. By using ads and print media to catch potential subscribers eye you will be able to expand your list. In every email you send remember to promote your invitation. By doing this you will be maximizing the full potential of all of the methods to collect more addresses. With each address captured you will be building your business that much stronger. So use the traditional and well as the secret methods to create a strong and long list for your business.



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One of the biggest keys to the ongoing success of any marketing campaign is to understand that it's not perfect. Results can almost always be improved; but figuring out how to get those improvements, that's done by testing.


Too many marketing efforts have gone down the tubes because marketers "went with their gut" on a campaign Willie Wilson Womens Jersey , believing they knew best what the customer would want. Remember that "New & Improved" ... sometimes isn't.


In truth, it is your customers that will tell you what's working and what's not; you simply have to give them a chance, through logical, controlled testing programs.


You can test practically anything. Price points; merchandise mix; website design; advertising message; and so on. All the elements that go into a buying decision can and should be tested.


Here are some key guidelines to effective marketing testing:


*Test against a control