Feedback » What sort of image should our brand have?

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Obese Children find new help with a pulse oximeter to monitor health Health Articles | January 31, 2011
It is no surprise that obesity is the number one health concern that is facing our children today. The rates of obesity have actually gone to astronomical levels and it does not seem to be slowing dow...


It is no surprise that obesity is the number one health concern that is facing our children today. The rates of obesity have actually gone to astronomical levels and it does not seem to be slowing down. One of the things that parents have begun to do is to adjust the diets of their kids and at the same time monitor their progress and health with the use of a pulse oximeter. You may be wondering what exactly is a pulse oximeter. This device is used primarily by many individuals for monitoring of the pulse rate and the oxygen levels on an ongoing basis. There are many health conditions that require close monitoring of these vital signs. When a child is actually recommended to go on an exercise regiment in order to lose weight one of the most important things that they must keep a track of is their pulse rate and the oxygen levels to make sure that they are losing weight the healthy way. The way the process works is very simple. You take the finger of the kid and place it inside the device. The pulse oximeter devices in today?s marketplace actually have varieties that are particularly manufactured for the small fingers of children. In essence the way the device works is that when you place your finger inside it you get an instant reading of the heart beat and the blood oxygen saturation. The more tight and snug the fit the better the actual readings are and the more accurate they are. For example Luke Kunin Jersey , if your kid is exercising outdoors in the strict regiment that has been prescribed for them then every once in a while all you have to do is have him or her place their finger inside the product. Then within seconds there will be a reading of their vital signs and you can determine based on those results whether they are exercising in a health manner and not causing harm to their bodies.


Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively Marcus Foligno Jersey , attractive, energetic woman full of ideas. In the same way could brand B be an elderly, conservative and relaxed man. The brand can also have a completely inexpressive and bad image. That is how brand C may not have any real personal characteristics, slim Jason Zucker Jersey , tall, unnoticeable and calm.


The image basically expresses a way a consumer thinks about the brand and the feelings the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the company can build a competitive advantage for its brand.


What sort of image should our brand have?


Before answering this question it is important to take into account several factors and market circumstances: company goals Joel Eriksson Ek Jersey , consumer wishes and expectations, trade groups and s