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The Meeting Planner's Online Advantage: 8 Surefire Ways to Attract 20% More Attendees Business Articles | February 17, 2006
The easier you make it for attendees, the more likely they are to sign-up. Research shows that more than 50% of prospective attendees abandon their registration forms before completing them. Twenty percent of people would have registered if the event organizer had made it easier for them. The reason?... 20% of people signing up for events are "fence sitters" not ready to make quick decisions unless the meeting planner has made it easy for them.
8 Ways an automated system makes it easier for attendees, giving you MORE REGISTRATIONS:
1. Provide 24 hour Asdrubal Cabrera Jersey , anywhere access. Give prospective registrants anytimeanywhere access to your event information so that they can easily find, refer back to, and recommend your event to others. An automated system increases the ease of access, enhancing the chances of people making a decision to attend your event.
2. Auto-fill information and steer attendees to your goal. Make it easier for registrants to say yes by auto-filling their registration form and auto-selecting their registration type options (member Joey Gallo Jersey , non-member, sponsor, etc.) Some automated systems allow your form to pre-populate known contact information into a prospective attendee's registration form and then steer them down the proper registration path based on their registration type.. It's less confusing for them and you get correct data the first time.
3. Provide payment solutions. More payment options equals more registrants. Each person typically has a preferred mode of payment that, if not offered Rougned Odor Jersey , will cause them to hesitate or not enroll at all. Make sure you offer ALL five of the major credit cards (Visa, Master Card, Amex, Diners & Discover) Nolan Ryan Jersey , as well as checks, echecks, and PayPal. A good online registration system enables you to easily offer and accept all of these payment options, in real-time Adrian Beltre Jersey , with automatic processing.
4. Implement ?one-stop shopping?. One of the biggest reasons people don?t register immediately for events is because they want to first check into travel arrangements. Using an online system to offer hotel booking options and flight arrangements in your online registration, means you will convince more people to register right away, minimizing the potential to forget about your event.
5. Present more details. In your online registration, give your registrants as much detail on your event as possible. Provide links to venue maps Ivan Rodriguez Jersey , further venue details, detailed agendas and speaker bios. It is easy to automatically generate an "Event Details" web page that makes it easy to provide extra details that people need during their registration process.
6. Send instant confirmations Give your registrants ?warm-fuzzies? by instantly confirming that their registration is complete. Increase your conversion rates by offering an extra e-freebie that you can include in your confirmation email along with their receiptinvoice and other event materials. The immediate follow-up that an automated confirmation email provides will increase your attendees? confidence in referring others to attend your event.