Reflections of Social Media dystopia abound in Black Mirror Marketing Articles | December 19 Tony Pollard Cowboys Jersey , 2011 0 0 1 858 4584 Punch Comms 104 33 5409 14.0 Normal 0 false false false EN-GB JA X-NONE ...
The digital sector and social media in particular has come a long way in five years. The speed of evolution has been nothing short of spectacular; MySpace the early pioneer and wunderkind has gone from hero to zero in less time than it took for the world to work out there was something a bit fishy going on at the News of the World. Like that great bastion of the old print media world, MySpace?s time has come and it has been discarded by a consumer generation fascinated by novelty and constantly searching for the next social media fix. Some would argue that the demise of MySpace is simple Darwinism; survival of the fittest where MySpace proved to be anything but an athlete and certainly there is merit in that argument.
The other competitors are still going strong, with Facebook a good couple of lengths clear of Twitter and YouTube, but now nervously looking over its shoulder at the new challenger Connor McGovern Cowboys Jersey , not just Google, but Google+ no less. Only time will tell when the race is won or indeed if the race will ever end; more likely the race continues until more and more die from exhaustion and new challengers spring to the front.
The social media future is as yet unknown, only a bona fide genius (or madman) would profess to have a blueprint for what the landscape will be next year, let alone in five years from now. However Trysten Hill Cowboys Jersey , a potentially prophetic vision of what that future could be was recently portrayed with customary acerbic bite by Charlie Brooker, in his excellent series Black Mirror on Channel 4. From his early career as a video game reviewer, to the Ten O?clock show (via some of his finest misanthropic work in The Guardian, the excellent Screen Wipe series on BBC2 Taco Charlton Cowboys Jersey , and series of book deals), Brooker has more than fulfilled his apprenticeship as an observer of society. More than observer in fact, Brooker could lay claim to have his finger on the media pulse of society today, and particularly the youth fascination with social media. With tens of thousands of Twitter followers and a passion for video games Michael Gallup Cowboys Jersey , Brooker cannot be accused of knocking it without trying it. He has immersed himself in all things digital, all things social and all things media, which is why his portrayal of such dystopian futures has such resonance in Black Mirror.
The first episode was set squarely within the confines of modern day Whitehall and Thames House, combining the post-Spooks fascination for the security services with political blackmail Leighton Vander Esch Cowboys Jersey , terrorism and a splash of celebrity royalty. It was pulp fiction at its best and as a coup de gras, included a most preposterous scenario in which the fictional Prime Minister of Great Britain had to defame himself in congress with a pig, in order to rescue a celebrity princess. It was over the top and ridiculous, more silly and preposterous even than Spooks itself. However Demarcus Lawrence Cowboys Jersey , the role of social media and consumer appetite and demand for salacious celebrity-obsessed trash was the star of the show. Thanks to YouTube, Twitter and the appetite created, once the story had got out via YouTube and Twitter, it reached unstoppable Tsunami levels Amari Cooper Cowboys Jersey , leaving the Prime Minister only one option ? to satisfy the mob and consummate his porcine obligation. The crescendo delightfully illustrated a population glued to their television sets to watch the bestial act, revelling in their fix and yet, as the reality at what they had demanded to consumer became clear, increasingly disgusted by their habit. Subtle it was not Dak Prescott Cowboys Jersey , but a relevant and timely portent all the same.
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