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Does that make sense? Yet, that is what I hear from a lot of prospective clients.

What that is saying is, 聯My Marketing Doesn聮t Work So I聮ll Never Do That Again!?(I聮ve actually heard that statement).

Most small businesses don聮t understand how to make it work, so they dip their toe in, try it, and when they don聮t get what they expect Cheap Arjen Robben Jersey , they leave to never try it again. Yet, generating exactly the number of leads you need every week is not only achievable but rather easy if you understand the principles and failure to understand them results in an 80% failure rate among most small businesses.

Critical Goals (The Keys: Guaranteed success, vs. Highly Probable Failure)

There are a few critical goals and measurements we track in a business. These typically are:

?The number of leads generated weekly (comes from our marketing plan, advertising, networking, referrals Wholesale FC Bayern Munich Jerseys , etc.)

?The number of closed sales, and dollars in closed sales every week

?Number of completed jobs (customers, projects, etc), total dollars generated, and profit (gross profit) generated per job every week.

And finally the bottom line generated by the key measurement results above.

?Total dollars sold for the year Wholesale Bayern Munich Jerseys , profit generated for the year.

?Does the profit generated by your sales pay your overhead.

?After overhead is paid how much extra is generated that goes in your pocket as 聯net profit.?br >
The definition of 聯critical?goals: a goal that IF accomplished will result in

?The total dollars of revenue for the year, the overhead is paid, and having a specific defined number of dollars to put in your pocket.

And IF these goals ARE NOT achieved the consequences will be:

?The total dollars of revenue WILL NOT be reached

?You will likely not be paying overhead and the money will be SUCKED out of your pocket instead of putting it into the pocket.

?AND the biggest consequence, you just entered the high probability that your entire business will fail.

Now that we聮ve set the ground work for what critical goals will do for you if you achieve them, and what will be the consequences if you don聮t, this leaves us with a rule I give all of my clients:

Critical goals are something that YOU WILL do no matter what.

It's likely that there are 50-60 other things pulling on you to get done Cheap FC Bayern Munich Jerseys , but since these 5-6 things are SO CRITICAL (success on one side, failure on the other), then NOTHING else is more important. Stop doing the trivial many and focus on the 5-6 critical things that WILL deliver results, guaranteed.

When it comes to a critical goal that appears difficult, our response to that will not be 聯CAN聮T?but rather 聯HOW??br >
Now back to our original statement that

My Ads Don聮t Work, So I don聮t Do Them Any More

Isn聮t lead generation Cheap Bayern Munich Jerseys , the leads that come from our ads, one of our critical goalsTo generate X number of leads EVERY WEEK.

And our rule was Make it happen no matter what, it聮s not CAN聮T but HOW?

If our ads are not delivering what we expected, shouldn聮t we be figuring out HOW to make them work instead of saying 聯they don聮t work so I聮ll never do that again.?We just said CAN聮T instead of How. The opposite of our ground rule.

Is business really that simple? Just deliver the Critical Goals? You bet!

How to fix the ad response rates

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