A government official in North China's Shanxi Province Iman Marshall Authentic Jersey , surnamed Gao, has noticed his colleagues dressing differently since the broom of austerity began sweeping through the nation two years ago.
"Flashy logos on bags are no longer seen in our offices. Few people wear designer brands at work," he said, somewhat embarrassed by his watch, a conference souvenir.
With the deepening anti-graft campaign, the consumption of luxury brands has dropped considerably in China Ben Powers Authentic Jersey , with some officials turning to more inconspicuous bribery methods, including gifts of money - so-called red envelopes - online during the Spring Festival.
Trial by Internet
At a luxury mall in Taiyuan, the provincial capital of Shanxi, a few customers stroll ambivalently among expensive boutiques. Tianmei Mall's sales manager surnamed Liang is dismayed. Sales, which used to boom in the run-up to Chinese New Year, have dropped precipitously. Menswear sales are down by nearly 30 percent.
Liang takes Cerruti1881 Justice Hill Authentic Jersey , an upscale men's fashion brand, as an example. "Few people even enter the boutique, let alone buy a suit."
Suits sold here cost as much as 30,000 yuan ($4,900), but even with a free sweater thrown in Miles Boykin Authentic Jersey , few shoppers seem interested. Previously the store only included a free belt with a suit, and sales were good.
According to a sales assistant surnamed Li, apart from obviously wealthy customers, officials who were clearly spending money that was not theirs also bought the clothes. "But now, there's fewer of this kind of official."
The eagle-eyes of China's legions of netizens notoriously zoom in on officials' clothes, jewelry Jaylon Ferguson Authentic Jersey , wristwatches or even the cigarettes dangling from their lips, checking brands and posting their findings on the Internet. Finding examples of officials' dubious conduct has become almost a hobby for many. Debates on who paid how much for what are rife: Civil servants in China do not receive high salaries.
"Brother Watch" Yang Dacai, a former safety official from Shaanxi Province, was famously spotted wearing different luxury watches in different photographs. Yang is now serving the second year of his 14-year prison sentence for taking bribes and being unable to explain where his millions of yuan came from.
Sales of jewelry, haute-couture and other luxury goods fell 1 percent last year, the first drop in eight years Marquise Brown Authentic Jersey , according to management consulting firm Bain & Company. Sales of men's wristwatches were down 13 percent, men's fashion by 10 percent.
Sociologist Guo Xinping of Shanxi University said that a broad drop in luxury sales was inevitable after the frugality campaign started in December 2012. Extravagance among officials has been contained somewhat. Officials fear being named, shamed, fired or even imprisoned.
Graft goes undercover
A Wall Street Journal article published in early February stated that "lingerie stores in China are seeing strong sales of $300 bras and other pricey skivvies."